
In 1848, in California a Gold Rush began. Among dynamites and other things, miners (gold diggers) needed strong clothes, that could withstand hard work! A number of years later, this piece of fabric became a fashion craving, that lasts for 146 years!
In 1851 Levi Strauss came from Germany to NY, to his brother who held dry goods business. As he heard about the Gold Rush, he went to San Francisco (1853) to establish Western Branch of the family business.


One of Levi’s customers was Jacob W. Davis – a tailor from Nevada, who tried to make pants that could resist rough working conditions.
Davis was making functional items, such as tents, wagon covers or horse blankets. One of the forty-niners (gold diggers) ordered a pair of pants that could resist hard work. And he made it…
Trousers were made of denim, that Davis bought from Levi Strauss & Co. He made them stronger, by placing copper rivets in the spots where pants rip the most.
Davis convinced Levi Strauss to apply for a patent for producing the most durable clothes at that time ! Since then Levi Strauss and Jacob W. Davis became partners.

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- I’ll spin a yarn…Modernised patterns of winter hats became very popular and taken for granted. Additionally, after Millennium Stroke, the bobble hat has become very popular with some celebrities and stars.
- Winter is coming…let’s get cosy
- Bow Tie. So Little, So Much…… a crucial addition to every man’s wardrobe…
I LOVE the picture of the two of you in denim jackets! YOU two make a great couple! ❤
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It’s really nice to hear that. Your comments are always very kind for we are thankful for 😊
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VERY INFORMATIVE!!! If it is okay with you, I’d like to nominate you for the Sunshine Blogger Award. If you’d rather not be involved, let me know in the comments on my blog. What ever you choose, I hope you have a very nice day!
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Hi. Thank you very much. We would really appreciate your nomination. Hope you will have a lovely weekend.
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Thank you for talking back at me! Congratulations on your nomination!
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Reblogged this on By the Mighty Mumford and commented:
GOOD JEAS FOR ALL KINDS OF GENES! 😀 I LOVE HISTORY
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